US BY NIGHT

Music: “Puff Daddy” - JPEGMAFIA

Live Action Footage: pulled from “Us By Night ‘18- offical aftermovie” and “Us By Night ‘19 offical aftermovie”

Concept

Us By Night is a unique event, highlighting designers and artists experimenting on the edges of their field. This promo attempts to capture the industrial aesthetic and trendsetting nature of the event through experimental design and bending the rules of type design (i.e. stretching and manipulating the type). From UBN’s previous advertising material, I know the event is not afraid of making fun of itself, even including people speaking negatively of the event, I chose to als also sparingly employ this ironic self-deprecation and not-giving-a-fuck attitude in a couple places.

Styleframes

Process

I began by scanning type, footage frames, photos, and objects related to art and design as well as the event itself and sliding them across the scanner. I also discovered a way of manipulating the color of the scan’s backgrounds by scanning with the top open and influencing the amount of light I let in.

For the type, some has been created by dragging type across the scanner and in other places, I simply animated a grayscale gradient and used a displacement map set to “lightness” in After Effects.

I also experimented with different techniques in printing out frames, painting over them, cutting out figures from the frame, etc.